Recent WordPress Attacks: Why It Happened And How To Avoid It

Just recently, there has been a worldwide hacking on WordPress sites. The attack which was all over the internet news headlines, was briefly described as hackers aiming their botnet at WordPress sites with the intention of gaining access to the server. To explain further, the websites and blogs powered by WordPress has been hit by a brutal and immense network of compromised home PCs controlled by unscrupulous hackers. And the hackers are just beginning since experts believed that this is a preparation for a larger attack. This time, they will be using a larger botnet of servers. Should this happen in the future, this could cause a greater problem since servers have more network connections and can accommodate larger traffic.

How do the attackers get in your WordPress site?

A week after WordPress created a two-step authentication log-in option, WordPress attacks has increased drastically from an average of 50,000 a day in the beginning of April to around 1,000,000 by April 11th. The hackers execute their sneaky attack by injecting malware into the computer without the owner’s knowledge. They use the botnets to decipher the username and password combination, to which task, the botnets never give up trying.

There are two main factors that gave hackers leeway to their successful attacks. As mentioned previously, botnets are figuring out the WordPress site’s username and password. With the WordPress site’s default username as ‘admin’ which some owners doesn’t bother to change, hackers can easily surpass the first step to their attack. If combined with an easy to manage password, the WordPress site is already a give-away to a problematic attack. The epidemic should not be taken as WordPress’ weakness. WordPress is a secure content management system but if the account owner is negligent, attackers won’t have a hard time breaking in.

Simple yet effective suggestions that will lower your WordPress site’s risk

If you have a website or blog that is powered by WordPress, then it’s about time to take the necessary precautions. This statement may sound like a set of complicated steps coming but these are actually simple to implement. To start off, the username should be changed from the default ‘admin’. The attackers were believed to have also used a dictionary attack strategy which directed the move to find the password for ‘admin’ accounts. With this in mind, it follows that having a username that is more obscure can provide a good defense. Another obvious measure which most WordPress site owners fail to use is to use a strong password. Owners of account can also use the two-step authentication. It will also help a lot to use the latest WordPress version and ensure that the plugins are updated.

Taking these precautionary measures is important. But it is just as important to prepare for the worst, considering the recent occurrence of the widespread attack on WordPress sites. Backing up your website can take some or a part of your precious time but it will certainly be a life-saver should your WordPress site be compromised.


Final Words

People liked WordPress for several reasons. It is fast to set up and easy to manage even with large amounts of content. It is also possible to add different functions with the increasing number of developers creating free plugins that WordPress site owners can take advantage of. But amidst these simplicities, it is important to be vigilant and take the necessary security measures. While the recent rampant WordPress site attacks may have already shaken some websites or blogs, let this be a forewarning to the fortunate ones who should fit in time to do a considerable amount of hacking prevention. 




This morning I had some downtime so I decided to read my emails, written by my intern, and should not have been send.  I went into draft and it was empty.  Umm, I wondered what happened to the emails, so I called her, she said she send them all.  There were about roughly 30 to 40 emails.  I asked her if she proofread them, she said yes.  I was fine with that answer.

I went into my inbox, and I received an email for someone who left a comment on one of my blogs.  This person was upset because the email had typos and asked to be removed from my mailing list.  I was fine with that; I don’t apologize for what happen in my business I take full responsibility.

Now, back to my intern.  After years of being an employee, my intern who is training with me wants her own business..  She does not desire any employment in the private sector because of the uncertainty of having and keeping that position for the next ten (10) years.  Her passion is to start her own Virtual Assistant Business.  In her previous career, she was the Lead Administrative Assistant or Project Manager and she assigned the task.  The supervisors for each team answered to her, so by the time she received documents to review, the proofreading and revision were done.  She would either sign or send back the documents for additions.  She explained this to me.

She is being mentored by me, she needs to start doing and thinking like a business owner and not like an employee.  This is one of the problems I run into when someone wishes to start a business.  I mentor anyone that has the desire to start a business.  She delegated tasks but didn’t perform the tasks herself.  She was trained for this at the beginning of her career, but it was taken away by delegation.  It is great that she knows how to delegate and manage a team, but she is a startup and she must do this herself.  She needs retraining, which is much easier than starting from scratch.  At the beginning of her mentoring, I told her about Virtual Assistant companies, which could gladly use her services as a subcontractor; she rejected the idea.  Her goals are to perfect (pər-fĕkt)  her business ownership ethics and open her business to other business owners.

To be a business owner, you must first learn how to become an owner and run a business.  I took business administration courses in the 1980’s (okay I am telling my age) and went to classes before and during the startup of my business; the mechanics are still the same but they are new tools added to the workings to accomplish this.

She apologized for the mistake. I told her there is no need to apologize; as long as you know that you are responsible for the mistake then no apology is necessary.  I made her see that as a business owner you must take responsibility for any problem that happens in your business. In the Virtual Assistant industry your client will “depend” on your help in moving “their” business forward or getting a project completed on time; they will need a team player with spirit and spunk.

Phyllis L Jackson
Ms. Evas’ President
Uniquely40’s CEO/ FounderMS EVA
Multi Service Excellent Virtual Assistant
Your Outsourcing Professional Assistant
Supporting Business Anywhere, We’re Worldwide

We Do More Than Just Typing
Skype: uniquely40

I Can’t Believe Some Business Professionals And Owners Still Don’t Know – “What’s A Virtual Assistant”?

In 2009, I offered a free webinar to address the questions of, “What Is A Virtual Assistant”.  Response were overwhelming, but most of the slot were reserve by other Virtual Assistants;’ what I was looking for were Business Owners and Business Professional not affiliated with the Virtual Assistants industry to attend the webinar.

In October 2012, we will start our registration for another Webinar, which will be held for  Business Owners and Professionals only; and it will be a paid Webinar. The actual Webinar will be held in February of 2013 and June 2013 each with 100-space availability.

I will invite Virtual Assistants’ with niches, in Web Design or Development, Accountant, Bookkeeping, Recruitments, QuickBooks, Desktop Publishing, Ecommerce, Legal, Researching and Investigations, Event Planner, etc.  This list is not inclusive; I will add more niches as we approach the date.  The concept of this webinar is to have Business Owners and Professional asks questions of Virtual Assistant that specializes in our field and operates as a full time Virtual Assistant to answer the questions. All Virtual Assistant must be Incorporated, an LLC or  a Sole Proprietor.  Some VA will walk away with new clients others will not.  Those are the break, so VA get your elevator speech together.  I will start registration for VA’s after more than half the spots have been sold.

Remember we’re all in this together, if one Virtual Assistant perform work that is unsatisfactory for a client, it will reflect badly on our industry.  Lets’ help the Business world find out who and what we are in a positive light and show them how we can become an efficient, effective and valuable part of their business. We Are A Business Professional and Owner Valuable Asset, We Are Virtual Assistant.

Phyllis L Jackson
Ms. Evas’ President
Uniquely40’s CEO/ Founder

Multi Service Excellent Virtual Assistant
Your Outsourcing Professional Assistant
Supporting Business Anywhere, We’re Worldwide



We Do More Than Just Typing


Skype: uniquely40

Internet Scams



Most of our clients found our company through the internet and the general consensus is that, the majority of business transactions are conducted on the world wide web.  Some clients busniess transactions did not end in  a favorable result.

 In this newsletter there will be “no” shop talk, instead let’s talk about something that may concern some of us; “INTERNET SCAMS”.  Each day I am seeing internet scams with new twists and turns, but it’s always an old scam if you look and dig deep enough but with a new twist.. 

While working as a Law Enforcement officer, I became aware of Internet Scams, One day while working the complaint receiving desk, I received a call from an individual from Hawaii.  He’d purchased a desk top computer online from an individual who lived in Brooklyn, New York.  The purchased was made three months prior to the phone call. I explained to the individual that Brooklyn was a big Borough and I would need an address.  Well needless to say the individual give me a non existing address and if memory serves me well, no traceable landline phone number. 

Now what do you tell an individual after receiving this information?  Well it went something like this.  “I don’t think you will ever see your money or the computer you purchased.  You bought an item from an unknown person using a fictitious address; if you’re a Business owner you can write it off on your taxes, if not, then it a lesson learned”. 

 Always check out an Individual or a Business before conducting any type of transaction involving money.  Back then Internet Scams were new to Law Enforcement, they really were any laws or stature governing this source of crime.                                                                  

Today, it’s a whole new ball game.  Law Enforcement Agencies have the tools to deal with this new crime.  Some have Cyber Police, patrolling the internet.

If you feel its phony then it is, go with your gut feeling then do your due diligence to find out the facts.

There are so many sites available with listings of new and old scams. Check out my site resource page to obtain these links.

Remember never give out your personal information to anyone, unless you made the initial request.  Continue surfing the web and stay safe

Phyllis L Jackson

Retired NYPD Officer  

Uniquely40, LLC



A Good Woman


I am always receiving poems or expressions from clients that makes me laugh, cry or just think.  A client give me this poem, he considers me a GOOD WOMAN.    The author is unknown, but I have worked and have known plenty of  GOOD WOMAN during my Life.  The best GOOD WOMAN I know is my MOTHER.  Hope you enjoy this.


 A A good woman is proud of herself.

She respects herself and others.

She is aware of whom she is.

She neither seeks definition from the person she is with,

nor does she expect them to read her mind.

She is quite capable of articulating her needs.

A good woman is hopeful.

She is strong enough to make all her dreams come true.

She knows love, therefore, she gives love.

She recognizes that her love has a great value and must be reciprocated.

If her love is taken for granted, it soon disappears.

A good woman has a dash of inspiration, dabble of endurance.

She knows that she will, at times, have to inspire others to reach the potential God gave them.

A good woman knows her past, understands her present and moves toward the future.

A good woman knows God.

She knows that with God the world is her playground, but without God she will just be played.

A good woman does not live in fear of the future because of the past.

Instead, she understands that her live experiences are merely lessons, meant to bring to her closer to self knowledge and unconditional self love.



I have learnt, my clients now are the best.  They’re professional and they know exactly what they want done.  We don’t go back and forth with questions that have been asked a million times before.  Why you ask I could say this, well I have instituted a better way of communicating with my clients. 

 My first initial contact with my clients is a free consultation which is recorded; the client is informed of the consultation being recorded. From that a proposal, retainer or project agreement is prepared.  One is email along with the recording to the client.  Whatever is said or negotiated on in the free consultation is mentioned in the contract.    If the client requires a second consultation before the signing of the contract, that client must first set up a special consultation with me which could be a paid or not paid consultation.  It is that simple, I hate stress so I have instituted a better way to service my clients.

What I give back, is my attentiveness to their projects and my availability beyond my office hours.   I have two (2) after hour voicemails which operates Monday to Friday from 5:30 p.m. to 11:30 p.m. EST.  One for the East Coast and Central time zones and other for the West Coast and Mountain time zones.  I have also added an onboard client’s only voicemail, if I am unavailable for a length of time my clients can call and leave detail instructions of what needs to be done in the next 12 to 24 hours.  This number is made available only to my onboard client’s.  This is the first thing I check at the beginning of my day, along with my task board.

During the course of my work day, my workspace from Central desk is opened to the project (s) I am working on; I am either emailing, texting, chatting with my clients.  I rarely answer the phone; my system is forwarded to my back up.

You might say I am leaving myself available at all time for my client, I don’t think so; I am giving them the service they requested.  If an emergency arises, I’ll notify my clients and my back up handles the assignments for the day.  Also, my clients know that after 11:30 p.m. Monday to Friday I am no longer available. 

With each signed contract, I enclose the day’s I will not work, my vacation for the year and my terms and policies.  Each year onboard clients receive my schedule.  To some  it may sound that I am to organized, but chaos ruled the day before this was instituted; this has worked for the last three (3) years.  I LOVE what I am doing.  This is not a job, but my AMBITION.

What Is A Virtual Assistant

Virtual Assistants are entrepreneurs they are highly skilled in their profession and are able to have an enormous impact on the productivity of those they work with.  They were traditionally known as secretaries, administrative assistants, executive assistants or bookkeepers. But with today’s technology the world is a much smaller place, and where more professionals are working from their homes or in satellite offices, the former assistant has become virtual and thanks to the Internet, worldwide. In today’s business world, a virtual assistant can assist you with Web design, accounting, press release, real estate, resumes, SEO, grant writing, networking, etc, etc.  The list is endless.

 A Virtual Assistant can be a long term collaborative partner with a business, a provisional solution to staffing or the per diem solution. They are the original outsourcers — they are called upon to tackle assignments in our field of expertise.  They are not temps or employees; they are, however, business owners and professionals. 

 Virtual Assistant works independently away from a traditional office setting; almost every task that can be accomplished in the traditional office can be completed virtually.  They work from their own office, and provide home, small and large business, executives, entrepreneurs, solo-preneurs, and busy individual the back office or administrative support that they need.

It’s a Virtual Assistant responsibility to know the latest office and administrative technology, solutions and systems to resolve any administrative support issues and needs.  The tools to complete this job are: a phone, a fax and a computer.

When hiring a Virtual Assistant, make sure they are a full time VA.  If they are part time and you need to speak with them during the day and they are not available, there is nothing you can do.  REMEMBER THEY OWN THEIR BUSINESS AND SET THEIR HOURS.

Also make sure that the VA has been set up as a business entity in the state where their office is located.

VA pricing for their services varies; pricing starts from $25.00 to $75.00 or more, depending on the services that’s require.  Some set their pricing per hour or a set number of hours for a set price with a charge for additional hours used.

Most Virtual Assistant owned their company’s so customer satisfaction is paramount. Every assignment should be performed per the customer specifications. 

Some Virtual Assistant may have their customers contact them via e-mail, airmail or phone with any questions and/or details of services they require.

Confidentiality is vital to our business. No work should be disclosed.

In my VA practice, I sign a Non Disclosure Agreement with every customer.  At the conclusion of the assignment, customers files will be copied to a floppy disk or a CD, and the original files will be deleted from our computers and its mail to them.  On the other hand,  my Retainer and Seasonal customer files are kept on my office computer for easy access.   I do ask my customers for the usage of mentioning the work which is done  in my Professional Portfolio.  Occasional customer names, address and pone numbers are kept in our data base.

Microsoft Encarta Dictionary definition of a Virtual Assistant is, “long distant assistant — somebody who uses a computer and phone links to work from a distance as a personal assistant to somebody else”.

 A Virtual Assistant can work from another state or another country, we’re worldwide. 

 Phyllis L Jackson


Uniquely40, LLC

Domestic Violences – It’s a KILLER

*** I remember reading this poem somewhere before, then someone posted it on our forum.  If you know anyone  involved in Domestic Violence situation, give it to them, maybe this will help them gather the courage to leave. ******** 


We had our first argument last night, and he said a lot of cruel things that really hurt me.  I know he is sorry and didn’t mean the things he said, because he sent me flowers today.  I GOT FLOWERS TODAY, It wasn’t our anniversary or any other special day.  Last night he threw me into a wall and started to choke me.  It seemed like a nightmare, I couldn’t believe it was real.  I woke up this morning sore and bruised all over.  I know he must be sorry because he send me flowers today.  I GOT FLOWERS TODAY, and it wasn’t mother’s day or any other special day.  Last night he beat me up again, it was much worse than all the other times.  If I leave him, what will I do?  How will I take care of my kids?  What about money? I’m afraid of him and scared to leave.  But I know he must be sorry because he sent me flowers today.  I GOT FLOWERS TODAY.  Today was a very special day, It was the day of my  FUNERAL! Last night, he finally killed me.  He beat me to death.  If only I had gather enough courage to leave him, I WOULD NOT HAVE GOTTEN FLOWERS TODAY.  (Author unknown)

****Domestic Violence is a crime, It can hurt and it can kill.  If you know anyone who is a victim of Domestic Violence.  Tell them to, REPORT IT, DO SOMETHING ABOUT IT, AND MOST OF ALL LEAVE IT.  Women are not the only victims of this crime; what is least reported is Domestic Violence where a man is the victim*****

Where Were You on 9-11-2001

I don’t know about the rest of you, but this is what I remember from 9/11/2001.  It was a Tuesday Morning, which was also an election day in the City of New York and it is also my brother’s birthday. 


After voting, while walking back to my car, I happen to look up and across the skyline of Brooklyn, I had a clear view of the twin towers, I saw smoke.  I called my brother and was going to tell him that the World Trade Center was on fire, he instead told me that a plane just flew into the tower, my next question was where is, “Deb”, that’s our sister she worked in the tower, he said she is leaving the building.


I looked up again and I show an explosion, that was the second plane hitting the tower, I didn’t see the plane hit I saw the explosion.  I thought it was an electrical fire that was out of control.  I had just finish working  a 12 hour shift as a NYPD officer, so I went home and fell asleep.


Around 4 pm, I heard my phone ring, it was my sister’s husband telling me he couldn’t find my sister, I in turn told him about what I saw in the morning, he asked haven’t I been looking at the News, my answer was, “No”.  He then went on to tell me about the twin towers falling, to say the least I was shock.  On went the TV and I tried to reach my sister via cellphone, which at this time was dead in the city.  I call my Police Command and told the situation, I told them I would respond to the scene, after I have located my sister.  Four hours later my sister called me and said she was alright, but she was lost and could find her way home, she told me where she was I told her how to get home. 


After locating my sister, I went to work, we as first responders worked

16 hours shift for the next two weeks without any days off, thereafter 12 hours shifts with two days off.  I was one of the luck ones, my sister live to talk about her ordeal and many others didn’t.  One officer I worked with died that day, I still can’t believe he is gone.


Phyllis L Jackson

 Retired New York City Police Officer

Should I or Should I use a VIRTUAL ASSISTANT?

If you’re an Entreprenuer, Soloprenuer, Home Base Business, Self Employed or any individual that has an office and your office work is become a huge pile of papers, scheduling appointments, returning important phones, invoicing, etc., then yes, you NEED AN VIRTUAL ASSISTANT.  Why don’t you blog with us, we can show how we can cure your office headache, maybe you’ll will come to use our services and soon we’ll cure your headache,    BLOG WITH US!!!!!!!!!!!!!!

Phyllis L